Performance Marketing with Utmost Precision
There is no substitute for precision efforts – when you measure twice, you always scale with confidence.
Meet the agency you’ve been searching for – Measure Twice Media.
Performance Marketing demands continue to evolve, and this boutique firm represents a dedication to constantly evolve alongside it. For the benefit of Advertisers (clients) and Publishers (partners), we believe in bringing elite strategies to the table everyday.
Test with precision. Refine with care. Scale with discipline.
Your program deserves the best.
The M2X Ethos
Iterative Testing Protocols
Rigorous testing means we never stand still – when you continue to test, you continue to learn and grow.
Continuous Refinement
Success stems from a fanatical attention to detail and a no-nonsense approach: measure and optimize repeatedly.
Scalable Systems
Bringing scale to a program requires discipline. We systematically introduce scale to ensure sustained growth trends.
Curating a Multi-Channel Traffic Portfolio
Premier partnerships with exceptional 1st-party and 3rd-party email experts.
Social
Meta, TikTok, X, Pinterest, Reddit, and more – all platforms are traffic-ready.
Native
Prime exchanges offer numerous displays on millions of popular websites.
Content
Book short- and long-form dynamic spots with the best content producers.
Programmatic
Dial in your precise audience specs and meet them where they spend their time.
We’re not shy about our business – Measure Twice Media is dedicated to the success of brands and is prepared to precisely manage a multi-channel portfolio of the world’s best publishers in order to make it happen.
Why? Because we believe in the extraordinary power of performance marketing when it’s done well.
“People don’t buy what you do, they buy why you do it.”
–Simon Sinek
Meet Those Who Measure Twice
Stephen Ierardi
Co-Founder and CEO
For a dozen years, Stephen has been a growth leader in digital marketing practices, SaaS marketing technologies, primary market research, and customer acquisition via performance marketing, allowing him to gain strategic experience and insight across the entire marketing spectrum. Throughout his career, clients of all sizes have appreciated his attention to detail and ability to connect the dots for both sides of the negotiation. When he’s not working, you can find him playing golf, disc golf, or refurbishing another roadbike on his patio.
Samantha Yen
Co-Founder and COO
Samantha has over 15 years of experience leading operations and product teams, with deep expertise in the performance marketing industry. She is a Certified Scrum Product Owner and a Certified Meta Professional Media Buyer. Known for her detail-oriented and transparent approach, she has built strong relationships with both large and small clients, helping them achieve and exceed their goals. Outside of work, Samantha enjoys spending time outdoors with her two dogs, traveling, or getting lost in a good book.
Brandon Cook
Co-Founder and President
Brandon brings with him a decade of experience in the performance marketing space, driving growth for Fortune 500 brands. Known for building lasting relationships, he’s viewed by his longtime publisher partners as an extension of their business — always prioritizing their goals, offering dedicated attention with a personal touch, and crafting tailored growth strategies backed by deep campaign analysis. Based in South Florida, Brandon spends his downtime goofing around with his nephews, painting, discovering new music, movies, and shows.
